GO DESi, a brand inspired by regional Indian flavours and formats, has been redefining the Indian snacking experience since 2018. Known for their bestseller DESi POPz and other innovative products like Fruiti Twist (Fruit Bars), Coconut Laddoo & Barfi, they aim to Make DESi POPular.
In the last year, driven by the brand’s entry in Indian Sweets category & performance on Quick Commerce channels, the revenue has grown by 60% and they are on track to being a 100 crore revenue brand this FY.
While product innovation and distribution have driven growth, GO DESi believes its biggest differentiator is its people.
From Starters to Leaders: GO DESi’s People Power
One of GO DESi’s biggest strengths lies in its people. Many team members joined the company at the very start of their careers, fresh out of college or switching to a new industry, and have since grown into key contributors and leaders in their respective departments. Their journeys reflect GO DESi’s commitment to nurturing talent, encouraging ownership, and creating an environment where individuals can learn, lead, and thrive. Here are the inspiring stories of two such individuals who have played a crucial role in the brand’s growth.
The Journey of Level 1 to Level 100
Smitkumar Raval, Vice President – Core Sales
Smitkumar Raval began his journey with GO DESi as an Area Sales Manager, bringing with him a deep passion for building things from the ground up. For five years, he has worked across multiple channels like retail, general trade, quick commerce, and e-commerce. Gaining a 360° understanding of the business, his hands-on approach, strategic thinking, and consistent results have made him a key pillar in GO DESi’s growth story. Today, as Vice President – Core Sales, Smit leads a fast-growing team and continues to shape the company’s sales strategy across platforms.
Akhil Suhas Vallabhaneni, Head of Operations
Akhil Suhas Vallabhaneni’s journey with Go Desi began seven years ago as an intern in the operations department, a role that demanded curiosity, grit, and a willingness to get his hands dirty. Over the years, he has grown with the brand, demonstrating a sharp eye for process, a calm mind under pressure, and an ability to execute at scale. From managing daily ops to solving growth challenges, Akhil became an indispensable part of the backend engine that powers Go Desi. Today, as Head of Operations, he leads with the same energy and humility, driving efficiency and excellence across the supply chain.
Way Forward
As GO DESi continues to scale and expand its footprint, the brand remains deeply committed to the people and values that have shaped its journey so far. With a strong foundation, a passionate team, and a growing community of customers, GO DESi is not just building a successful business; it’s creating a movement to Make DESi ‘POP’ular again
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